![]() |
||
![]() Welcome to Social Selling Adviser (SSA)Unlocking the value in your LinkedIn Social Selling Index (SSI) |
|
|||||||||||||||||||
What is the Social Selling Adviser all About?Social media plays a big part in my search for work, as I find ways to promote myself and reach employers beyond the traditional application and CV route. Social media offers me the opportunity to share my thoughts and ideas on the management of technology, sharing passion for the application of service management and how this builds the stability and agility that enables transformation. Social media also enables me to network and engage with others areas related to my work covering information security, export compliance, manufacturing systems, business operations, shared services, operations technology. Through engaging it helps me as I get a broader perspective on other aspects of business operations and areas which are not within my area of expertise. Over the past couple of years my activity has increased, publishing articles, white papers, posts and responding to others. Behind this lay the perennial question of what worked and why. Part of this question was answered when I discovered the Social Selling Index (SSI). Here was a measure of my engagement and interaction split across four component areas.
I am driven by data and whilst we cannot know everything, I firmly believe the more qualitative data we have to hand, the better our decisions can be. I soon discovered limitations with SSI which led to the development of SSA. Measures were one thing, but what I really needed were KPI's where i could track my performance over time and link to key activity points on the LinkedIn platform. I also needed something that was simple to use, I do not see value in spending endless time collating data, value is analysis and what you do with the knowledge that data provides. See for yourself and compare the screenshots below to get an idea of the perspective and insight that SSA offers. |
||||||||||||||||||||
![]() |
The LinkedIn Social Selling Index (SSI) offers a clear set of
metrics aginst the four main component but is only a snapshot in time. |
|||||||||||||||||||
Social Selling Adviser (SSA) fills the gaps that creates perspective and purpose.
|
![]() |
|||||||||||||||||||
Using Social Selling AdviserTo run SSA, you need a standard LinkedIn account and a copy of Microsoft Excel. Bearing in mind that marketing and brand creation are built around campaigns, SSA is limited to 50 entries per copy to keep the metrics meaningful. One-time SetupThe Setup tab is used to record reusable parameters, such as your objectives as well as your network and industry average. These values rarely change, so can usually be left once settings have been applied. Recording Your SSIYour SSI is a direct transcription from data in your LinkedIn SSI score. You can set your own frequency, although anything less than a day is not advised as the score only tends to change once every 24 hours.
Recording Your ActivityActivity is measured in blocks, with ranges being specified in the Setup tab. These ranges can be edited to match your preferred levels of activity. Open SSA and select the SSA Tracker tab. Using the available drop down menu select the item that match your activity.
Why no Automatic Data Collection?Supporting different platforms with Microsoft Excel is relatively easy as everything is handled by the endpoint application, making it available for both desktop and mobile platforms. The same ease of use cannot be said for external connectivity. e.g. Microsoft Excel on Windows currently uses an Internet Explorer (IE) web connector and LinkedIn does not support IE. Added to this, Microsoft will be withdrawing support for IE. Keeping SSA safe and secure to use meant applying some design constraints, protecting your identity and avoids the need for any special technical knowledge.
Comments and FeedbackPlease submit any comments or feedback through the Social Selling Adviser showcase page. How Much is Social Selling Adviser?Social Selling Adviser is free to download and use. I hope you find SSA as useful as I have and offers the insights into how your activity through LinkedIn is being measured and received. If you find it useful, please visit the donation page and make a contribution toward the time taken to bring this to you. Privacy and security is taken seriously
For any questions about the privacy or security, or any other questions relating to SSA, post a question in the SSA showcase page or contact the creator, Clive Porter-Brown Thank you to Gabriella Parker for her ongoing mentoring and support as well as designing the graphics. Designed and built by Clive Porter-Brown, Social Selling Adviser is not endorsed by LinkedIn or its partners.
|
||||||||||||||||||||
Courthill Home | Privacy | (c)2021, Clive Porter-Brown